DC Tower - Top of Austria Stalna Medijska Postavitev – avtor Responsive Spaces

Delo DC Tower - Top of Austria Stalna Medijska Postavitev avtorja Responsive Spaces je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Likovna umetnost in umetniške instalacije.

BronastaLikovna umetnost· 2021

DC Tower - Top of Austria Stalna Medijska Postavitev

avtor/ica: Responsive Spaces

Naročnik: CBRE GmbH

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Likovna umetnost

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Barve

Dizajn

O dizajnu DC Tower - Top of Austria Stalna Medijska Postavitev

DC Tower 1 je najvišja stavba v Avstriji in zagotavlja izjemno dobrodošlico. Spletna kamera na strehi nenehno zbira fotografije in sčasoma ustvari skupino slik. Ti ujeti trenutki so v realnem času urejeni v živahne časovne montaže. Gre za cenjenje vsakega posameznega trenutka. Senzorji zagotavljajo sledenje položaju, kar ljudem omogoča, da vplivajo na postavitve. LED stena v preddverju slavi oboje: lokacijo in vsak trenutek na njej. Poleg tega zagotavlja dialog med ljudmi in samo zgradbo skozi interaktivnost.

Priznanje

O nagradi Bronasta nagrada A' Design Award

DC Tower - Top of Austria Stalna Medijska Postavitev je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od DC Tower - Top of Austria Stalna Medijska Postavitev se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. DC Tower - Top of Austria Stalna Medijska Postavitev sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Photos are captured and collected from the tower's roof every 5 minutes, every one representing the location and the uniqueness of every moment alike. 60 floors below a huge LED wall displays time-sliced photo montages in real time.
The application seamlessly switches between different layouts, one time showing slices of the last 24 hours, another time packing moments from the last 12 weeks into one image.
The dialogue between people within the tower is extended by sensors that enable the application to react to presence and motion of them. This way, the tower itself engages in a vivid dialog with them.
Dimenzije in embalaža: 10,5 meter by 5 meter LED Wall, 2x Lidar Laser Range Sensor, 6 mega pixel weatherproof webcam on the roof of the tower.
Oznake: Responsive Art, Digital Art, Digital Staging, Digital Brand Communication, Media Installation
Proizvodna tehnologija: On the roofs antenna a weatherproof high-resolution webcam was mounted that is connected to a media server in the basement of the tower. This server collects a huge pool of images of weeks and months, that are then delivered to the real time application that feeds the 10,5 by 5 meter LED wall in the middle of the foyer.
Two LiDAR laser range sensors were mounted in two corners of the foyer to provide ideal position tracking of people in the relevant space. The collected tracking data is used by the application to make all time-slice montages actively react to the presence of people in several different ways.
Oblikovalski izziv: The uniqueness of the location of the tower needed to be present in the design as well as the uniqueness of the tower itself. Additionally, it was important to emphasize the human aspect of the tower community, the dialog between all people inside the building. The last important aspect was the presence of all special moments, from now till months in the past.
The final appearance of the installation provides familiarity and the feeling of home and on the other hand appears always new and unique. Every five minutes the LED wall shows content in a way that has never been seen before.
Raziskave: The technical research for this project/design was based on the speciality and experience of several team members and covered evaluation and long-time testing of both, the webcam as well as the sensors.
Based on the learnings of the research blended into the final technical concept.
Inspiracija: Vienna's DC Tower 1 is Austria's highest building. The business tower provides a work place for many people that enter on the ground floor and never feel the uniqueness of the location.
Tower management wanted to offer an outstanding welcome gesture which fits the brand.
The interactive media installation emphasizes the uniqueness of the tower as well as the power of the moment. Every moment is unique and worth noting. The LED wall in the foyer presents a celebration of both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity.
Trajanje projekta: The project launched in August 2020 in Vienna, Austria in the DC Tower 1 and will be a permanent media installation.
Potek delovanja: The media installation runs fully self controlled and automated, due to automatic shut-down and start-up routines. The interaction or responsiveness of the installation is provided by both laser range sensors, whose combined tracking data is constantly fed into and processed by the digital installation.
Člani ekipe: Katharina Mayrhofer
Andrea Maderthaner
Martin Zeplichal
Markus Pargfrieder
Wolfgang Maier
Zasluge za slike: Photo / Video / Sound: Eyup Kus