Jie Yi Couture Blagovna identiteta – avtor Yiwen Tu

Delo Jie Yi Couture Blagovna identiteta avtorja Yiwen Tu je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2021

Jie Yi Couture Blagovna identiteta

avtor/ica: Yiwen Tu

Naročnik: Jie Yi Couture Studio

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #109125

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Barve

Dizajn

O dizajnu Jie Yi Couture Blagovna identiteta

Jie Yi Couture je blagovna identiteta, ustvarjena za modni salon v Šanghaju. Kitajski znak Jie pomeni rešiti in razstaviti, medtem ko Yi pomeni ena, enotnost in skladnost. Logotip je zgrajen s kitajsko tipografijo, pri čemer so deli znakov nadomeščeni s simboli krojaške lutke in škarij. Skice za izdelavo krojev tvorijo glavni vizualni element, njihove linije, krivulje in zapiski pa ustvarjajo podroben vzorec. Identiteta je uporabljena na embalaži, ki je na voljo v več velikostih. Oblikovanje izraža rokodelsko mojstrstvo in storitev delno prilagojenega krojenja po meri.

Priznanje

O nagradi Železna nagrada A' Design Award

Jie Yi Couture Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Jie Yi Couture Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Jie Yi Couture Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimenzije in embalaža: The packaging shown is offered in a variety of sizes and iterations based on the product.
Oznake: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Proizvodna tehnologija: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Oblikovalski izziv: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Raziskave: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspiracija: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Trajanje projekta: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Potek delovanja: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Člani ekipe: Independent
Zasluge za slike: Yiwen Tu, 2020