Eco Expo Korea Plakat – avtor Juwon Kim and Nakyeong Shin

Delo Eco Expo Korea Plakat avtorja Juwon Kim and Nakyeong Shin je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2021

Eco Expo Korea Plakat

avtor/ica: Juwon Kim and Nakyeong Shin

Naročnik: KEITI(Korea Environmental Industry&Technology Institute)

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Eco Expo Korea Plakat

Eco Expo Korea je plakat in spletna interaktivna zasnova o desertifikaciji hrane. Plakat je izdelan v velikosti A0 in meri 1189 krat 841 milimetrov. Več plasti slikovnih pik se prikazuje in izginja nad podobami rastlin, jih poškoduje ali spreminja v nove oblike. Vsaka plast prekrije prejšnjo s spremembo svojega razmerja. Učinek se navezuje na napako 404 in prikazuje vrzel med izvirno rastlino in umetno izbranim novim konceptom. Namen zasnove je ozaveščanje o rastlinskih vrstah, ki izginjajo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Eco Expo Korea Plakat je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Eco Expo Korea Plakat se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Eco Expo Korea Plakat sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimenzije in embalaža: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Oznake: design, poster, graphic, eco
Oblikovalski izziv: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Raziskave: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiracija: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Trajanje projekta: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Potek delovanja: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Člani ekipe: Juwon Kim, Nakyeong Shin