Pizzamax Blagovna identiteta – avtor Salvita Bingelyte

Delo Pizzamax Blagovna identiteta avtorja Salvita Bingelyte je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

Pizzamax Blagovna identiteta

avtor/ica: Salvita Bingelyte

Naročnik: Salvita Design

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Pizzamax Blagovna identiteta

Pizzamax je blagovna identiteta za majhno verigo picerij v Litvi. Prejšnja identiteta je mešala več grafičnih slogov in strankam ni dajala pravega občutka blagovne znamke. Prenovljena zasnova uporablja poenostavljen logotip v rdeči, črni in beli barvi, ki so povezane s klasično italijansko pico. Besedi pizza in max sta postavljeni na različnih straneh poslovnih vizitk in škatel za pico. Črki M in X imata ukrivljene konce, ki nakazujejo pekarje, ki nosijo pice z iztegnjenimi rokami. Identiteta je uporabljena na poslovnih vizitkah, dopisnem papirju, škatlah za pico in oblačilih.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Pizzamax Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Pizzamax Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Pizzamax Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimenzije in embalaža: I created business cards, letterhead, pizza box and clothing branding.
Oznake: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Proizvodna tehnologija: I opted to use classic colors on white and black backgrounds.
Oblikovalski izziv: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Raziskave: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiracija: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Trajanje projekta: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Potek delovanja: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Zasluge za slike: Copywriter Erin Hope Stevens