SberBank Online Primarna funkcija: Mobilna bančna aplikacija – avtor SberBank Online Design Team

Delo SberBank Online Primarna funkcija: Mobilna bančna aplikacija avtorja SberBank Online Design Team je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje mobilnih tehnologij, aplikacij in programske opreme.

SrebrnaMobilno· 2021

SberBank Online Primarna funkcija: Mobilna bančna aplikacija

avtor/ica: SberBank Online Design Team

Naročnik: Sberbank

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Mobilno

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Barve

Dizajn

O dizajnu SberBank Online Primarna funkcija: Mobilna bančna aplikacija

SberBank Online je mobilna bančna aplikacija, razvita za veliko rusko banko. Skoraj vsi bančni produkti banke so na voljo prek aplikacije. Tradicionalne bančne storitve so združene z življenjskimi funkcijami, kot so klepeti, zgodbe in katalog. Denarnim nakazilom je mogoče dodati barvite razglednice in nalepke, da postanejo bolj osebna. Kadar transakcija traja dlje časa, se namesto prazne strani nalaganja prikaže animiran zaslon. Glavni in pozdravni zaslon sta prilagojena glede na lokacijo in čas dneva.

Priznanje

O nagradi Srebrna nagrada A' Design Award

SberBank Online Primarna funkcija: Mobilna bančna aplikacija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od SberBank Online Primarna funkcija: Mobilna bančna aplikacija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. SberBank Online Primarna funkcija: Mobilna bančna aplikacija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimenzije in embalaža: Above iOS 10.0 / Above Android 10.0
Oznake: Digital Banking, Personalization, Emotional Design, app.
Proizvodna tehnologija: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Oblikovalski izziv: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Raziskave: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiracija: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Trajanje projekta: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Potek delovanja: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.