Zhangyan Country Living Festival Primarna funkcija: Razstavni prostor – avtor Tongji Tiandi Neili Lab

Delo Zhangyan Country Living Festival Primarna funkcija: Razstavni prostor avtorja Tongji Tiandi Neili Lab je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje dogodkov in prireditev.

SrebrnaDogodek· 2021

Zhangyan Country Living Festival Primarna funkcija: Razstavni prostor

avtor/ica: Tongji Tiandi Neili Lab

Naročnik: Tongji Tiandi-Neili Lab

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Dogodek

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Preverite status nagrade za #100911

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Dizajn

O dizajnu Zhangyan Country Living Festival Primarna funkcija: Razstavni prostor

Festival podeželskega življenja Zhangyan je razstavni prostor, ustvarjen za podeželsko prireditev v Šanghaju. Postavitev je oblikovana iz starih ladijskih zabojnikov, ki so razporejeni zamaknjeno, zloženi, prepleteni in zavrteni, da oblikujejo raznolika tematska območja. Ena skupina zabojnikov obdaja prostor za forume, medtem ko druga skupina določa območje za tržnico. Uporabljeni so tudi lokalni odpadni viri, kot so les, slama in trstika. Vizualna identiteta sledi slogu Memphis in abstrahira lokalne motive gore, vode, ribe in mostu. Prostor za dejavnosti obsega 5000 kvadratnih metrov.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Zhangyan Country Living Festival Primarna funkcija: Razstavni prostor je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Zhangyan Country Living Festival Primarna funkcija: Razstavni prostor se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zhangyan Country Living Festival Primarna funkcija: Razstavni prostor je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimenzije in embalaža: The visual system design includes 5000 square meters of activity space.
Oznake: Innovation，sustainable，Memphis，integrating design
Proizvodna tehnologija: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Oblikovalski izziv: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Raziskave: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiracija: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Trajanje projekta: The project started in August 2019 in Shanghai and finished in November 2019.
Potek delovanja: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Člani ekipe: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang