Delo You and We Vizualni Jezik avtorja Yujin Jung je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.
ŽeleznaGrafika· 2020
You and We Vizualni Jezik
avtor/ica: Yujin Jung
Naročnik: Korea Volunteer Center(KVC).
Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika
Potrjeni dobitnik nagrade
Preverite status nagrade za #100136Dizajn
O dizajnu You and We Vizualni Jezik
Projekt je, da se prostovoljci naselijo v vsakdanjem življenju in upajo, da bodo prinesli pozitivne družbene spremembe. Vizualna sredstva so vseh 83 reprezentativnih slik prostovoljcev in so sestavljena iz 54 grafik, 15 ilustracij in 14 ikon. Zasnovan je tako, da ljudje zlahka razumejo, kakšno prostovoljno delo je za vsako kategorijo. Grafika temelji na modularni zasnovi s temo prostovoljnega dela in ljudi, ilustracija pa prikazuje različne vrste prostovoljnega dela, ki jih lahko opravlja kdorkoli, kar daje občutek.
Priznanje
O nagradi Železna nagrada A' Design Award
You and We Vizualni Jezik je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od You and We Vizualni Jezik se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si You and We Vizualni Jezik zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling. - Dimenzije in embalaža
- Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
- Oznake
- Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
- Proizvodna tehnologija
- Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
- Oblikovalski izziv
- It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
- Raziskave
- Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
- Inspiracija
- This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
- Trajanje projekta
- The project started in April 2019 and finished in June 2019 in the Republic of Korea.
- Potek delovanja
- To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.
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