ODTU Sanat 20 Dizajn Vizuálnej Identity od Kenarkose Creative

Dizajn ODTU Sanat 20 Dizajn Vizuálnej Identity od dizajnéra Kenarkose Creative je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2020

ODTU Sanat 20 Dizajn Vizuálnej Identity

od Kenarkose Creative

Klient: Middle East Technical University

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne ODTU Sanat 20 Dizajn Vizuálnej Identity

V rámci 20. ročníka ODTU Sanat, každoročne usporadúvaného umeleckého festivalu Technickej univerzity na Blízkom východe, bola požiadavkou vybudovať vizuálny jazyk, ktorý by zdôrazňoval následných 20 rokov festivalu. 20. ročník festivalu sa podľa požiadavky zdôraznil tým, že sa k nemu priblížil ako k zakrytému umeleckému dielu, ktoré sa má odhaliť. Tiene rovnakých farebných vrstiev, ktoré tvoria čísla 2 a 0, vytvorili 3D ilúziu. Táto ilúzia dáva pocit úľavy a čísla vyzerajú, akoby sa rozpustili v pozadí. Výber živých farieb vytvára jemný kontrast s pokojom zvlnenia 20.

Ocenenie

O ocenení Strieborná cena A' Design Award

ODTU Sanat 20 Dizajn Vizuálnej Identity je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od ODTU Sanat 20 Dizajn Vizuálnej Identity sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. ODTU Sanat 20 Dizajn Vizuálnej Identity je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Rozmery a balenie: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Štítky: Visual Identity, Visual Communication, Graphic Design, Branding
Výrobná technológia: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Dizajnérska výzva: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Výskum: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inšpirácia: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Trvanie projektu: The project started in October 2018 in Ankara and finished in March 2019.
Pracovný postup: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Členovia tímu: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Zdroje obrázkov: All visual materials were designed and produced by Kenarkose Creative.