IGPizza Firemná identita od Emanuele Grittini & Giuseppe Liuzzo

Dizajn IGPizza Firemná identita od dizajnéra Emanuele Grittini & Giuseppe Liuzzo je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2018 Železná cena A' Design Award v súťažnej kategórii Grafika.

ŽeleznáGrafika· 2018

IGPizza Firemná identita

od Emanuele Grittini & Giuseppe Liuzzo

Klient: IGPizza

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne IGPizza Firemná identita

IGPizza je firemná identita vytvorená pre značku pizzerie s rozvozom a predajom jedla na odnesenie. Identita je založená na vzoroch prevzatých z tvarov viditeľných na pizzi, pričom tieto vzory vytvárajú textúry použité na firemných materiáloch a v rozvrhnutí predajného miesta. Usmievavá postavička pizze s vyplazeným jazykom dodáva značke priateľský tón. Obaly na pizzu sú tlačené flexotlačou, zatiaľ čo letákové menu je tlačené sieťotlačou s farbami Pantone. Grafika na obaloch zároveň obsahuje propagačné texty a informácie o objednávaní. Identita bola vyvinutá v spolupráci s klientom prostredníctvom participatívneho plánovania.

Ocenenie

O ocenení Železná cena A' Design Award

IGPizza Firemná identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od IGPizza Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si IGPizza Firemná identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Rozmery a balenie: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Štítky: Friendly, pizza, food, colorful, funny
Výrobná technológia: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Dizajnérska výzva: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Výskum: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inšpirácia: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Trvanie projektu: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Pracovný postup: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Členovia tímu: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo