Dizajn Mrs T Firemný dizajn od dizajnéra Julia Hell je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2018 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2018

Mrs T Firemný dizajn

od Julia Hell

Klient: Mrs T

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne Mrs T Firemný dizajn

Mrs T je firemný dizajn pre manufaktúru jemných potravín, ktorá používa čaj ako ingredienciu do pečiva a lahôdok. Vizuálna identita pôsobí čisto a elegantne, s prevažne bielymi obalmi doplnenými o tri firemné farby. Logo funguje ako rámček, ktorý označuje každý výrobok vyrobený v manufaktúre, a na vizitkách je aplikované zlatou razbou. Zvolené písma pripomínajú ručne písané štítky a podčiarkujú ručne vyrábaný charakter produktov. Vrecká a sklenené poháre sú zvonka zapečatené a označené štítkami, aby chránili potraviny vo vnútri.

Ocenenie

O ocenení Bronzová cena A' Design Award

Mrs T Firemný dizajn je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Mrs T Firemný dizajn sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Mrs T Firemný dizajn skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Rozmery a balenie: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Štítky: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Výrobná technológia: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Dizajnérska výzva: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Výskum: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inšpirácia: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Trvanie projektu: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Pracovný postup: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Členovia tímu: Frontend Developer: Jannis Hell
Zdroje obrázkov: All Images: Photographer / Jannis Hell, 2017