Fairy Tale Travel Učebnica od Kiwook Kim

Dizajn Fairy Tale Travel Učebnica od dizajnéra Kiwook Kim je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Strieborná cena A' Design Award v súťažnej kategórii Vzdelávanie.

StriebornáVzdelávanie· 2025

Fairy Tale Travel Učebnica

od Kiwook Kim

Klient: MiraeN

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Vzdelávanie

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Farby

Dizajn

O dizajne Fairy Tale Travel Učebnica

Fairy Tale Travel je séria učebníc navrhnutá pre žiakov základných škôl v Kórei. Knihy využívajú koncept rozprávky, ktorý dodáva celej sérii konzistentnosť a robí učenie zábavným. V každej učebnici vystupujú sprievodné postavičky, ktoré vedú žiakov jednotlivými lekciami. Teplé farby, ručne kreslené ilustrácie, mäkká typografia a zaoblené tvary vytvárajú priateľský vzhľad. Každý ročník a semester má odlišnú hlavnú farbu, takže materiály sa dajú ľahko nájsť. Obálky využívajú holografickú tlač a pre bezpečnejšie používanie je aplikovaná antimikrobiálna fóliová laminácia a atrament.

Ocenenie

O ocenení Strieborná cena A' Design Award

Fairy Tale Travel Učebnica je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Fairy Tale Travel Učebnica sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Fairy Tale Travel Učebnica je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This project is designed for elementary school students in Korea.
Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning.
In each textbook, character friends guide the textbook learning journey and act as guides to induce interest.
It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes.
Rozmery a balenie: Product dimension: width 220 x height 220 mm
Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook.
This activity pocket uses various activities to easily organize various activities, maintain various activities.
Výrobná technológia: It is composed of convenience and usability as the top priority for elementary school learners.
By applying different main colors for each grade and semester, you can quickly and easily find learning materials.
In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink.
Dizajnérska výzva: Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
Výskum: The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration.
Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning.
Because of this, the textbook will be a space where children create their own stories beyond just learning tools.
Inšpirácia: Most of the existing textbooks are organized without a consistent story throughout the textbook.
It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?'
Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore.
Trvanie projektu: The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
Pracovný postup: The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
Členovia tímu: Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Dan-bi Kim / Gil-sung Jung / Meong-hee lee
Illustrator: Somdoo / Bokyeong Kang / Sooa Lee