Texture Maker Rebranding od Texture Maker Enterprise Co. Ltd.

Dizajn Texture Maker Rebranding od dizajnéra Texture Maker Enterprise Co. Ltd. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2025

Texture Maker Rebranding

od Texture Maker Enterprise Co. Ltd.

Klient: Texture Maker Enterprise Co., Ltd.

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Texture Maker Rebranding

Texture Maker, pozicionovaný ako expert na dizajn textúr potravín, predefinoval svoju brandovú stratégiu a identitu na podporu globálnej expanzie. Nový systém, postavený na potravinárskej vede a dizajnerskej expertíze, odráža misiu vytvárať s klientmi výnimočné produkty. Prostredníctvom mesiacov hĺbkových diskusií s externými brandovými tímami zdôrazňuje schopnosť viesť trendy, poskytovať rôznorodé riešenia a vytvárať produkty, ktoré inšpirujú k príjemným a prekvapujúcim kulinárskym zážitkom po celom svete.

Ocenenie

O ocenení Strieborná cena A' Design Award

Texture Maker Rebranding je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Texture Maker Rebranding sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Texture Maker Rebranding je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Štítky: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Výrobná technológia: Adobe Creative Suite, Co-create Workshop
Dizajnérska výzva: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Výskum: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inšpirácia: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Trvanie projektu: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Pracovný postup: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Členovia tímu: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Zdroje obrázkov: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN