China In The Classics Propagačný grafický dizajn od Zhou Haiwen, Che Shilong and Guo Cheng

Dizajn China In The Classics Propagačný grafický dizajn od dizajnéra Zhou Haiwen, Che Shilong and Guo Cheng je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2024

China In The Classics Propagačný grafický dizajn

od Zhou Haiwen, Che Shilong and Guo Cheng

Klient: China Global Television Network Co., Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne China In The Classics Propagačný grafický dizajn

Čína v klasike je propagačný grafický dizajn vytvorený pre televízny program o starovekej čínskej klasike. Hlavným motívom dizajnu sú knihy. Dizajn odkazuje na staroveké knihy Východu i Západu, vrátane čínskych bambusových lístkov, kníh viazaných niťou, pergamenových zvitkov a kníh s pevnou väzbou. Tieto formy sú dekonštruované a preusporiadané do jednoduchých vizuálnych symbolov. Názvy desiatich klasických diel sú skombinované s čínskou kaligrafiou. Darčeková krabička je vyrobená zo špeciálneho papiera s výraznou textúrou. Dizajn pomáha ľuďom z rôznych kultúrnych prostredí porozumieť čínskym knihám a príbehom.

Ocenenie

O ocenení Bronzová cena A' Design Award

China In The Classics Propagačný grafický dizajn je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od China In The Classics Propagačný grafický dizajn sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. China In The Classics Propagačný grafický dizajn skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Rozmery a balenie: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Štítky: China, Classics, Heritage, Culture, Creativity
Výrobná technológia: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Dizajnérska výzva: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Výskum: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inšpirácia: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Trvanie projektu: The project started in 2022 in China, and is still promoted and distributed.
Pracovný postup: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Členovia tímu: Zhou Haiwen, Che Shilong, Guo Cheng
Zdroje obrázkov: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng