Moments Of Speed Fotografie od Martin Hoffmann

Dizajn Moments Of Speed Fotografie od dizajnéra Martin Hoffmann je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Fotografia.

BronzováFotografia· 2024

Moments Of Speed Fotografie

od Martin Hoffmann

Klient: Fuchs Neue Technologien (Team FNT)

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Fotografia

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Dizajn

O dizajne Moments Of Speed Fotografie

V momentoch rýchlosti sa rýchlosť stáva pôsobivo viditeľnou. Na prvý pohľad snímky odhaľujú estetiku a dynamiku pohybu a umožňujú pocítiť intenzitu a energiu okamihu. Zároveň dochádza k zaujímavému posunu od vizualizovanej rýchlosti k pokoju v motíve. Snímky v zobrazenom pohybe vyžarujú vlastný pokoj, ktorý vytvára príjemne relaxačný účinok. Táto zmena vnímania umožňuje divákovi zažiť novú, hlbšiu úroveň. Kompozícia, detaily, farebnosť, ostrosť a rozmazanie vytvárajú dramatický a zároveň pokojný obraz pohybu.

Ocenenie

O ocenení Bronzová cena A' Design Award

Moments Of Speed Fotografie je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Moments Of Speed Fotografie sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Moments Of Speed Fotografie skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Rozmery a balenie: The pictures were published in a 297 x 210 mm book.
Štítky: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Výrobná technológia: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Dizajnérska výzva: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Výskum: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inšpirácia: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Trvanie projektu: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Pracovný postup: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Zdroje obrázkov: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023