Douyin Desktopová aplikácia od Douyin Experience Design Center

Dizajn Douyin Desktopová aplikácia od dizajnéra Douyin Experience Design Center je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Strieborná cena A' Design Award v súťažnej kategórii Rozhranie.

StriebornáRozhranie· 2023

Douyin Desktopová aplikácia

od Douyin Experience Design Center

Klient: Douyin Group

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Rozhranie

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Overený víťaz ocenenia

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Dizajn

O dizajne Douyin Desktopová aplikácia

Douyin PC je desktopová aplikácia a webové rozhranie na konzumáciu video obsahu na osobných počítačoch. Douyin PC je navrhnutý na sledovanie na veľkej obrazovke v domácom prostredí, vo voľnom čase a mimo pracovnej doby. Ľavá navigácia ponúka vertikálne kanály a predvolene sa otvára stránka s odporúčaniami. Používatelia môžu prepínať videá rolovaním myšou a používať klávesové skratky na označenie páči sa mi a uloženie obsahu medzi záložky. Podporované je aj nakupovanie počas prehrávania videa a posielanie darčekov počas živých vysielaní. Adaptívne rozloženie je prispôsobené veľkostiam obrazoviek systémov MacOS a Windows.

Ocenenie

O ocenení Strieborná cena A' Design Award

Douyin Desktopová aplikácia je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Douyin Desktopová aplikácia sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Douyin Desktopová aplikácia je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Rozmery a balenie: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Štítky: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Výrobná technológia: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Dizajnérska výzva: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Výskum: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inšpirácia: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Trvanie projektu: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Pracovný postup: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Členovia tímu: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Zdroje obrázkov: Pictures and videos are from the free resource website： http://pixabay.com/zh/