Dizajn Mohanii Identita značky od dizajnéra Wei Sun je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2023

Mohanii Identita značky

od Wei Sun

Klient: DOTONE Brand Design

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

44,332

Overený víťaz ocenenia

Overiť stav ocenenia pre #142914

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Mohanii Identita značky

Mohanii je identita značky vytvorená pre módnu značku zakorenenú v orientálnej kultúre. Logo je založené na latinských písmenách, ktoré dodávajú značke jednoduchý a medzinárodný tón. Písmeno M je hlavným symbolom a odkazuje na atrament, čím prepája značku s čínskou kaligrafiou. Serifové formy a obrysové línie sú skombinované a nanovo interpretované. Písmená M a H sú zvýraznené, zatiaľ čo ostatné písmená sú potlačené, čím vznikajú vizuálne vrstvy. Symbol možno opakovať, rozkladať a znovu skladať a dá sa aplikovať na akékoľvek médium.

Ocenenie

O ocenení Strieborná cena A' Design Award

Mohanii Identita značky je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Mohanii Identita značky sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Mohanii Identita značky je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Rozmery a balenie: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Štítky: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Výrobná technológia: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Dizajnérska výzva: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Výskum: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inšpirácia: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Trvanie projektu: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Pracovný postup: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patenty: All copyrights DOTONE Brand Design,2020
Zdroje obrázkov: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020