Seen Primárna funkcia: Firemná identita od Nima Emamverdi

Dizajn Seen Primárna funkcia: Firemná identita od dizajnéra Nima Emamverdi je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Železná cena A' Design Award v súťažnej kategórii Grafika.

ŽeleznáGrafika· 2026

Seen Primárna funkcia: Firemná identita

od Nima Emamverdi

Klient: Seen

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Seen Primárna funkcia: Firemná identita

Text knihy: Návrh loga využíva malé pätkové písmeno e ako primárny geometrický stavebný prvok, ktorý predstavuje tvar okuliarov. Zrkadlením znakov dizajn vytvára symetrickú rovnováhu napodobňujúcu štruktúru rámu. Moderné pätkové prvky sú premenené na funkčné mostíky, ktoré spájajú kruhové motívy symbolizujúce oko aj šošovku. Tento minimalistický vizuálny systém umožňuje nastaviteľné rozostupy medzi prvkami, čím zabezpečuje vysokú čitateľnosť a prispôsobivosť v rôznych mierkach, od malých produktových gravírovaní až po veľkoformátové zobrazenia.

Ocenenie

O ocenení Železná cena A' Design Award

Seen Primárna funkcia: Firemná identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Seen Primárna funkcia: Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Seen Primárna funkcia: Firemná identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Rozmery a balenie: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Štítky: logo design, visual identity, logotype, corporate identity
Výrobná technológia: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Dizajnérska výzva: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Výskum: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inšpirácia: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Trvanie projektu: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Pracovný postup: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Členovia tímu: Nima Emamverdi