Science as an Emotional Trend Uvítacia obrazovka od Liubov Maximenkova

Dizajn Science as an Emotional Trend Uvítacia obrazovka od dizajnéra Liubov Maximenkova je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Mobilné technológie.

BronzováMobilné technológie· 2022

Science as an Emotional Trend Uvítacia obrazovka

od Liubov Maximenkova

Klient: Sber

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Mobilné technológie

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Dizajn

O dizajne Science as an Emotional Trend Uvítacia obrazovka

Veda ako emocionálny trend je séria uvítacích obrazoviek vytvorená v roku 2021 pre mobilnú aplikáciu Sberbank Online. Séria je venovaná Roku vedy a techniky v Rusku. Zahŕňa tri témy: Podmorský svet, Cez mikroskop a Neurónová sieť. Podmorský svet predstavuje fotografie zachytené morskými biológmi. Cez mikroskop zobrazuje známe predmety zaznamenané pomocou mikro a makro fotografie. Neurónová sieť ukazuje obrazy vytvorené umelou inteligenciou. Cieľom je spojiť emócie s poznaním.

Ocenenie

O ocenení Bronzová cena A' Design Award

Science as an Emotional Trend Uvítacia obrazovka je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Science as an Emotional Trend Uvítacia obrazovka sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Science as an Emotional Trend Uvítacia obrazovka skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Rozmery a balenie: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Štítky: #Digital Banking, #Personalization, #Emotional Design, #app.
Výrobná technológia: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Výskum: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inšpirácia: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Trvanie projektu: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Pracovný postup: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Členovia tímu: SberBank Online team
Zdroje obrázkov: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.