Terra Coffee Roasters Branding od Akihito Shimizu

Dizajn Terra Coffee Roasters Branding od dizajnéra Akihito Shimizu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Platinová cena A' Design Award v súťažnej kategórii Grafika.

PlatinováGrafika· 2022

Terra Coffee Roasters Branding

od Akihito Shimizu

Klient: Terra Coffee Roasters

Víťaz ocenenia Platinová cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne Terra Coffee Roasters Branding

Dizajn zakriveneho loga, tematicky zameraný na arómu šíriacu sa z produkčného prostredia, kde sa pestujú kávové zrná, vizuálne vyjadruje prirodzený, vysokokvalitný kávový zážitok. Každá značková etiketa obsahuje koláž miestnych fotografií spájajúcich tváre producentov s ich pôvodom, prostredím a spotrebiteľmi, spolu s grafikou evokujúcou chuťový profil. To sprostredkováva jedinečné čaro rozmanitých káv produkovaných v každom regióne.

Ocenenie

O ocenení Platinová cena A' Design Award

Terra Coffee Roasters Branding je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Terra Coffee Roasters Branding vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Terra Coffee Roasters Branding je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Rozmery a balenie: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Štítky: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Výrobná technológia: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Dizajnérska výzva: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Výskum: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inšpirácia: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Trvanie projektu: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Pracovný postup: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Členovia tímu: Kiyoshi Uehara
Akihito Shimizu
Zdroje obrázkov: Photography : Yuma Gamae(Package,PR Tools)