The Early Chapter Značková identita od Allan Toh

Dizajn The Early Chapter Značková identita od dizajnéra Allan Toh je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Železná cena A' Design Award v súťažnej kategórii Grafika.

ŽeleznáGrafika· 2022

The Early Chapter Značková identita

od Allan Toh

Klient: Allan Toh

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne The Early Chapter Značková identita

The Early Chapter je značková identita vytvorená pre klub voľnočasových aktivít pre malé deti v Singapure. Tento klub pomáha deťom rozvíjať záujem o mandarínčinu prostredníctvom pohlcujúcej hry. Logo je zložené z jednoduchých tvarov v červenej, žltej a modrej farbe, poskladaných tak, aby pripomínali malú chatrč. Tvar chatrče symbolizuje komunitu, ktorú sa klub snaží vybudovať. Negatívny priestor medzi tvarmi vytvára čínsky znak pre mandarínčinu, čím zdôrazňuje zameranie na čínsky jazyk. Polovica slnka evokuje povzbudzujúce prostredie pre malé deti.

Ocenenie

O ocenení Železná cena A' Design Award

The Early Chapter Značková identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od The Early Chapter Značková identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si The Early Chapter Značková identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Rozmery a balenie: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Štítky: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Výrobná technológia: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Dizajnérska výzva: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Výskum: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inšpirácia: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Trvanie projektu: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Pracovný postup: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patenty: Copyrights belong to Allan Toh Design Studio, 2021.