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Embrace Nástenná maľba na mieru od Supernova Art Embassy

Dizajn Embrace Nástenná maľba na mieru od dizajnéra Supernova Art Embassy je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Výtvarné umenie.


ŽeleznáVýtvarné umenie· 2021

Embrace Nástenná maľba na mieru

od Supernova Art Embassy

Klient: Memorandum Project

Víťaz ocenenia Železná cena A' Design Award v kategórii Výtvarné umenie

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Overený víťaz ocenenia

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Farby

Dizajn

O dizajne Embrace Nástenná maľba na mieru

Objatie je nástenná maľba namaľovaná na fasáde budovy v Sterlitamaku, vytvorená priamo pre dané miesto. Nástenná maľba má výšku 27 metrov a šírku 15 metrov, s maľovanou plochou 405 štvorcových metrov. Použili sa fasádne farby a valčeky na maľovanie, pričom fasádne plošiny umožnili maľovanie vo výškach. Umelecká práca trvala tri týždne. Zobrazený príbeh pripomína vojaka 170. sterlitamackej pešej divízie, ktorý odišiel na front so striebornými vreckovými hodinkami a sľúbil, že sa s nimi vráti. Jeho pozostatky a hodinky boli nájdené v roku 2015 a prinesené domov jeho manželke.

Ocenenie

O ocenení Železná cena A' Design Award

Embrace Nástenná maľba na mieru je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Embrace Nástenná maľba na mieru sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Embrace Nástenná maľba na mieru zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti
The word "memorandum" is translated from Latin as "something you have to memorize", that is why the Memorandum project is dedicated to complex contexts and topics.

Coming home is always an exciting event. That is why the Sterlitamak stage of the project was called "Coming home". It included several emotional aspects of this concept. It was reflected in the approach of Lidiia Averina, the curator, and in the plots of all participants. This project is her personal comeback to her hometown.
Rozmery a balenie
Height 27 m, width 15 m, total artistic painting square 405 sq.m
Štítky
mural art, spray art, public art, fine arts, storytelling, embrace, heritage, memory
Výrobná technológia
Some activists took great care of their ancestors memories and the works which may appear basing on historical data and archive photographs. There were different attempts to influence the curator and the artist work. However, the compromise was reached quite quickly and the work turned to constructive direction. The artistic part of the work was done by facade paints and paint rollers. For work at a height, facade lifts (scaffolds) were used.
Dizajnérska výzva
4 locations were selected, each of them having common connection with historical old town (although none of the buildings selected was a historically original building). They were different in meanings and the way they belong. Connection with "coming back" had been found immediately and we also had artists sharing common values. That was particularly important for their harmony.
Výskum
Memory of the place is an eclectic mixture of emotions; it is impossible to catch a sole scent. There are pure facts, personal stories, critics, and embellishment. Interpretations multiply and fragment. This is the reason why we want to show our perception among many others.

Andreys work finely reflects the location context with lost wooden buildings as well as the irony on current town situation with chaotic architectural add-ons (tiny business centers) which try to squeeze into any available space and corners.
Inšpirácia
The works plot is based in the story of a soldier from 170th Sterlitamak infantry division: in May, 1941, the storys main character wanted to leave his silver pocket watch to his wife. However, his wife said: "You leave with this watch and youll come back with this watch!"

In 2015, during the expedition his remains and personal belongings were found. After 74 years he came home with the watch, as promised, and his 97 years old wife met him.
Trvanie projektu
The work is dedicated to 75th anniversary of the Great Victory, therefore it must have been finished in 2020 before rainy autumn weather.

There were repair works on the building facades, so the whole project implementation period was 1.5 months. The artistic work implementation took 3 weeks.
Pracovný postup
Now there is one of the main streets of town which connects an old town with new districts, therefore there are always a lot of students and pedestrians on the street. The works are on a high altitude and are well visible.

It is also important that the headquarters of 170th Sterlitamak infantry division was located nearby and here there was a path which was taken by the soldiers leaving to the railway station to go to the frontline. Where new standard buildings stand now, there were wooden houses and buildings.
Patenty
Copyright belongs to Andrey Olenev and Dmitry Kudinov, 2020
Členovia tímu
Curator: Lidiia Averina
Artist: Andrey Olenev
Support: Dmitry Kudinov, Alexey Agafonov, Ludmila Averina
Zdroje obrázkov
Image #1: Photographer – Dmitry Kudinov, Embrace #1, 2020.
Image #2: Photographer – Dmitry Kudinov, Embrace #2, 2020.
Image #3: Photographer – Dmitry Kudinov, Embrace #3, 2020.
Image #4: Photographer – Dmitry Kudinov, Embrace #4, 2020.
Image #5: Photographer – Dmitry Kudinov, Embrace #5, 2020.
Video Credits: Dmitry Kudinov, Hyperlapse, Embrace and Shihans from bird’s-eye perspective, 2020.

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