Cafe Soul Vizuálna identita od Mateus Matos Montenegro

Dizajn Cafe Soul Vizuálna identita od dizajnéra Mateus Matos Montenegro je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2022

Cafe Soul Vizuálna identita

od Mateus Matos Montenegro

Klient: Cafe Tunico

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Cafe Soul Vizuálna identita

Cafe Soul je vizuálna identita a obalový dizajn pre kávovú značku. Káva je vyrobená zo 100 percent arabicových zŕn a ponúka sa za dostupnú cenu. Identita využíva modulárne logo, ktorého prvky je možné kombinovať a vytvárať tak mnoho rôznych tvárí a textúr. Vizuálny jazyk je ľahký a mladistvý a jeho cieľom je osloviť nových a mladších spotrebiteľov. Obal je vytlačený v štvorfarebnom procese so štyrmi Pantone farbami na hliníkovej štruktúre. Číslo sedem odkazuje na sedem členov rodiny, ktorí farmu prevádzkujú.

Ocenenie

O ocenení Bronzová cena A' Design Award

Cafe Soul Vizuálna identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Cafe Soul Vizuálna identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Cafe Soul Vizuálna identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Rozmery a balenie: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Štítky: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Výrobná technológia: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Dizajnérska výzva: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Výskum: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inšpirácia: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Trvanie projektu: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Pracovný postup: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Členovia tímu: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha