Dizajn Nirvana Brand Firemná identita od dizajnéra Viana Patricio Barbosa Neto je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Grafika.

ŽeleznáGrafika· 2021

Nirvana Brand Firemná identita

od Viana Patricio Barbosa Neto

Klient: Viana Patricio

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Nirvana Brand Firemná identita

Nirvana je firemná identita vytvorená pre priestor venovaný meditácii a holistickým terapiám. Dizajn je založený na jednoduchých geometrických tvaroch usporiadaných na mriežkovom systéme, ktorý zabezpečuje symetriu a rovnováhu. Logo spája symbol nekonečna, kvet lotosu a meditačnú pozíciu. Vínová červená farba odkazuje na budhistické rúcha a žltá farba na ozdoby používané v kláštoroch. Identita bola vytvorená ako vektorová grafika, takže logo je možné zmenšiť alebo zväčšiť bez straty detailov a použiť ho v tlačových aj digitálnych médiách.

Ocenenie

O ocenení Železná cena A' Design Award

Nirvana Brand Firemná identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Nirvana Brand Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Nirvana Brand Firemná identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Rozmery a balenie: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Štítky: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Výrobná technológia: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Dizajnérska výzva: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Výskum: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inšpirácia: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Trvanie projektu: The project started in April 2020 and finished in June 2020 in Brazil.
Pracovný postup: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Zdroje obrázkov: Pexels