Dizajn Breath Séria plagátov od dizajnéra Na An je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2020

Breath Séria plagátov

od Na An

Klient: Luxun Academy Of Fine Arts

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Overený víťaz ocenenia

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Dizajn

O dizajne Breath Séria plagátov

Dych je séria plagátov vytvorená na podporu povedomia o verejnom zdraví počas pandémie COVID-19. Plagáty využívajú pozitívne a negatívne tvary, pričom spájajú bočný profil tváre s okrajom rúška. Spoločné obrysy naznačujú symbiotický vzťah medzi dýchaním a ochranou. Ďalšie prvky, ako obloha, mesto, srdce a tlkot srdca, rozširujú tému o komunitu a jednotu. Grafiky sú kreslené ručne a spracované pomocou softvéru na úpravu obrázkov. Každý plagát má rozmery 700 x 1000 milimetrov.

Ocenenie

O ocenení Bronzová cena A' Design Award

Breath Séria plagátov je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Breath Séria plagátov sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Breath Séria plagátov skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Rozmery a balenie: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Štítky: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Výrobná technológia: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Dizajnérska výzva: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Výskum: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inšpirácia: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Trvanie projektu: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Pracovný postup: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.