Cut and Paste Branding od Lisa Winstanley

Dizajn Cut and Paste Branding od dizajnéra Lisa Winstanley je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Grafika.

ZlatáGrafika· 2021

Cut and Paste Branding

od Lisa Winstanley

Klient: Lisa Winstanley

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Cut and Paste Branding

Táto súprava projektových nástrojov Cut and Paste: Preventing Visual Plagiarism sa zaoberá témou, ktorá môže ovplyvniť každého v dizajnérskom priemysle, a predsa je vizuálny plagiát témou, o ktorej sa len zriedka diskutuje. Môže to byť spôsobené nejednoznačnosťou medzi preberaním referencie z obrázka a kopírovaním z neho. Tento projekt preto navrhuje priniesť povedomie o šedých oblastiach okolo vizuálneho plagiátorstva a umiestniť ho do popredia rozhovorov o kreativite.

Ocenenie

O ocenení Zlatá cena A' Design Award

Cut and Paste Branding je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Cut and Paste Branding sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Cut and Paste Branding vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Rozmery a balenie: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Štítky: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Výrobná technológia: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Dizajnérska výzva: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Výskum: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inšpirácia: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Trvanie projektu: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Pracovný postup: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patenty: Copyrights belong to Lisa Winstanley, 2020
Členovia tímu: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Zdroje obrázkov: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng