Gary Lawson طرفان Wilsons ڪتي جي کاڌي جي پيڪيجنگ انتهائي معتبر 2020 A' Design Award برونز انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
برونزپيڪيجنگ· 2020
Wilsons ڪتي جي کاڌي جي پيڪيجنگ
Gary Lawson طرفان
ڪلائنٽ: Lawson Design
پيڪيجنگ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #94058 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Wilsons ڪتي جي کاڌي جي پيڪيجنگ بابت
وِلسنز ڪوليل پريس ٿيل ڪتي جي کاڌي لاءِ هڪ پيڪيجنگ ڊيزائن آهي. هن رينج ۾ ٽي پراڊڪٽس شامل آهن، جن مان هر هڪ 2.5 ڪلوگرام ۽ 10 ڪلوگرام جي ٿيلن ۾ پيش ڪئي وئي آهي. برطانوي ٻيٽن جي منظرن جون تصويرون هر ٿيلي جي چوڌاري ويڙهيل آهن، ۽ هر پراڊڪٽ جو پنهنجو نالو ۽ رنگن جو مجموعو آهي. ٿيلا CMYK ۾ فليڪسوگرافي ذريعي پاڻي تي ٻڌل مس سان اڇي مس جي فلڊ ڪوٽ مٿان ڇپيل آهن، ۽ پوءِ هڪ صاف حفاظتي وارنش سان مڪمل ڪيا ويا آهن. هلڪا فوئل ٿيلا، جن ۾ ٻيهر بند ٿيندڙ زپ آهي، ڳري پيپر بورين جي جاءِ وٺن ٿا، کاڌي کي وڌيڪ عرصي تائين تازو رکن ٿا ۽ فضلي کي گهٽائڻ ۾ مدد ڪن ٿا.
سڃاڻپ
A' Design Award برونز انعام بابت
Wilsons ڪتي جي کاڌي جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Wilsons ڪتي جي کاڌي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Wilsons ڪتي جي کاڌي جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
- ماپ ۽ پيڪيجنگ
- The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
- ٽيگ
- pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
- پيداواري ٽيڪنالاجي
- Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
- ڊزائين چيلينج
- Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
- تحقيق
- Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
- الهام
- Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
- منصوبي جو عرصو
- The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
- عمل جو فلو
- Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
- تصوير ڪريڊٽ
- Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
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