Jekyll & Hyde طرفان Digital Design Days برانڊ سڃاڻپ انتهائي معتبر 2020 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزگرافڪ· 2020
Digital Design Days برانڊ سڃاڻپ
Jekyll & Hyde طرفان
ڪلائنٽ: Digital Design Days
گرافڪ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #89836 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Digital Design Days برانڊ سڃاڻپ بابت
ڊجيٽل ڊيزائن ڊيز هڪ برانڊ سڃاڻپ آهي جيڪا هڪ بين الاقوامي ڊجيٽل ڊيزائن ايونٽ لاءِ ٺاهي وئي آهي. لوگو هڪ ذميوار نشان آهي جيڪو ان کي ٺاهيندڙ اڪيلن عنصرن جي تعدد کي تبديل ڪري استعمال جي سائيز مطابق پاڻ کي ڍاري ٿو. اکر D اِنهن عنصرن مان اڏجي ٿو ۽ روشني، توانائي ۽ حرڪت جو اظهار ڪري ٿو. نون رنگن جو هڪ پيليٽ مختلف ايڊيشنن ۽ ملڪن جي نشاندهي ڪري ٿو، جڏهن ته هڪ لڪير واري نسخو ڪارو ۽ اڇو استعمال جي سهڪار ڪري ٿو. سڃاڻپ ڊجيٽل ميڊيا ۽ ڇاپي ۾، ننڍي ۽ وڏي سائيزن ۾ ڪم ڪري ٿي.
سڃاڻپ
A' Design Award برونز انعام بابت
Digital Design Days برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Digital Design Days برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Digital Design Days برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
- ماپ ۽ پيڪيجنگ
- Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
- ٽيگ
- digital design, innovation, responsive logo, frequency, gradient, brand identity
- پيداواري ٽيڪنالاجي
- The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
- ڊزائين چيلينج
- With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
- تحقيق
- The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
- الهام
- The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
- منصوبي جو عرصو
- Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
- عمل جو فلو
- The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
- پيٽنٽ
- Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
- ٽيم ميمبر
- Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa - تصوير ڪريڊٽ
- #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
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