Yi Chun Lin طرفان Tra Due برانڊ سڃاڻپ انتهائي معتبر 2026 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

برونزگرافڪ· 2026

Tra Due برانڊ سڃاڻپ

Yi Chun Lin طرفان

گرافڪ درجي ۾ A' Design Award برونز انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #181081 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Tra Due برانڊ سڃاڻپ بابت

ترا دوئي (Tra Due) هڪ وائن بار جي برانڊ سڃاڻپ آهي جيڪا اطالوي اپيريٽيوو (aperitivo) روايت تي ٻڌل آهي. هيءَ سڃاڻپ شام 6 کان 8 وڳي جي وچ وارن ڪلاڪن جي چوڌاري جوڙي وئي آهي، جڏهن مهمان رات جي ماني کان اڳ گڏ ٿيندا آهن. يورپي ڪاريگرن جي نشانن ۽ هال مارڪ سرشتن کان متاثر ٿيل نشانن جو هڪ سيٽ انهيءَ وقت جي اندر گڏيل لمحن جي نمائندگي ڪري ٿو. مکيه نشان نالي جي ٻن حصن جي وچ ۾ رکيو ويو آهي ته جيئن توازن ۽ ڏي وٺ جو اظهار ٿئي. هر نشان هڪجهڙين تناسبن سان ماڊيولر گرڊ جي پيروي ڪري ٿو، جنهن سان مينيوز، ڪوسٽرز، ليبلز، سائنيج ۽ اُڀريل (embossed) سطحن تي ان جو چٽو استعمال ممڪن ٿئي ٿو.

سڃاڻپ

A' Design Award برونز انعام بابت

Tra Due برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Tra Due برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Tra Due برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
ماپ ۽ پيڪيجنگ: Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
ٽيگ: Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
پيداواري ٽيڪنالاجي: The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
ڊزائين چيلينج: The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
تحقيق: This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
الهام: Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
منصوبي جو عرصو: The project was developed between December 2026 and February 2026 in New York.
عمل جو فلو: The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
ٽيم ميمبر: Designer: Yi Chun Lin
تصوير ڪريڊٽ: Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.