Huy Nguyen Tran طرفان Huong Incense برانڊ سڃاڻپ، پيڪنگنگ ڊيزائن

Huy Nguyen Tran طرفان Huong Incense برانڊ سڃاڻپ، پيڪنگنگ ڊيزائن انتهائي معتبر 2026 A' Design Award برونز انعام جو فاتح آهي اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن مقابلي جي درجي ۾.

برونزاشتهاربازي· 2026

Huong Incense برانڊ سڃاڻپ، پيڪنگنگ ڊيزائن

Huy Nguyen Tran طرفان

ڪلائنٽ: Huong

اشتهاربازي درجي ۾ A' Design Award برونز انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #178292 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Huong Incense برانڊ سڃاڻپ، پيڪنگنگ ڊيزائن بابت

هوانگ (Huong) هڪ عصري ويٽنامي اگربتي برانڊ لاءِ برانڊنگ ۽ پيڪيجنگ منصوبو آهي. هي ڊيزائن اباڻن جي پوڄا کي نئين نسلن لاءِ هڪ پرسڪون حسي رسم طور نئين انداز ۾ پيش ڪري ٿي. رنگ پنجن عنصرن (Five Elements) جي پيروي ڪن ٿا، ۽ پيڪيجنگ جي جوڙجڪ ڇهن هم آهنگين (Six Harmonies) ۽ روايتي ٽن خانن واري گهر مان ورتل آهي. هن سيٽ ۾ هڪ ڇهه ڪنڊو مکيه دٻو، ڇهه اندريان اگربتي وارا دٻا، ٻه اگربتي رکڻ وارا اسٽينڊ ۽ ڇپيل مواد شامل آهن. گيپ (Gap) نالي هڪ ساٿي ويب سائيٽ ساڳئي بصري نظام کي وڌائي ٿي، جيڪا سياحن کي پنهنجي پاڇي مان جڙيل اباڻن جي پاڇولن سان لهه وچڙ ڪرڻ جي اجازت ڏئي ٿي.

سڃاڻپ

A' Design Award برونز انعام بابت

Huong Incense برانڊ سڃاڻپ، پيڪنگنگ ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Huong Incense برانڊ سڃاڻپ، پيڪنگنگ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Huong Incense برانڊ سڃاڻپ، پيڪنگنگ ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
ماپ ۽ پيڪيجنگ: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
ٽيگ: Renovative, Original, Respect, Nostalgic, Mythical
پيداواري ٽيڪنالاجي: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
ڊزائين چيلينج: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
تحقيق: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
الهام: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
منصوبي جو عرصو: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
عمل جو فلو: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
ٽيم ميمبر: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh