Chushan Design طرفان Kaigua ٽي بيگ پيڪيجنگ

Chushan Design طرفان Kaigua ٽي بيگ پيڪيجنگ انتهائي معتبر 2025 A' Design Award برونز انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

برونزپيڪيجنگ· 2025

Kaigua ٽي بيگ پيڪيجنگ

Chushan Design طرفان

ڪلائنٽ: Shenzhen Chushan Design Culture Group Co., Ltd.

پيڪيجنگ درجي ۾ A' Design Award برونز انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #170073 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

Kaigua ٽي بيگ پيڪيجنگ بابت

کائگوا هڪ پيڪيجنگ ڊزائين آهي جو لڙڪندڙ ايئر ٽي بيگز لاءِ تيار ڪيو ويو آهي. ٻاهرئين دٻي هڪ سادي لاڪ باڪس آهي جيڪا 115 کان 120 کان 35 ملي ميٽر جي ماپ رکي ٿي، جا هڪ هٿ سان استعمال ۽ سفر لاءِ مناسب سائيز ۾ ٺهيل آهي. اڳئين پاسي تي گلابي رنگ ۾ اسپاٽ ڪلر ۽ هاٽ اسٽيمپ ڪيل چيني اکر موجود آهن. ذائقي ۽ پراڊڪٽ جي معلومات چپڪڻ واريون اسٽيڪرز سان لاڳو ڪيل آهي، جيڪا ڇپيل مواد ۽ پيڪيجنگ جي فضلي کي گھٽائي ٿي. اندران، 100 کان 120 ملي ميٽر جي سيل ٿيل ايلومينيم فوائل بيگز چاءِ کي تازو رکن ٿيون. آئي چنگ جا پنج نشان پنجن چاءِ ذائقن سان ملن ٿا، ۽ هر بيگ جي پيٺ پاسي هڪ تفسير ڇپيل آهي.

سڃاڻپ

A' Design Award برونز انعام بابت

Kaigua ٽي بيگ پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Kaigua ٽي بيگ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Kaigua ٽي بيگ پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
ماپ ۽ پيڪيجنگ: Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
ٽيگ: Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
پيداواري ٽيڪنالاجي: This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
ڊزائين چيلينج: The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
تحقيق: This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
الهام: "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
منصوبي جو عرصو: The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
عمل جو فلو: After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
ٽيم ميمبر: Yin Peng
Mai Jingjing
Wang Kaixin
تصوير ڪريڊٽ: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.