SuKang You طرفان Plastic Heart ايل اي ڊي ميڊيا آرٽ اسٿاپنا انتهائي معتبر 2025 A' Design Award برونز انعام جو فاتح آهي ورچوئل ۽ ڊجيٽل آرٽ تنصيبون ڊيزائن مقابلي جي درجي ۾.
برونزڊجيٽل تنصيبون· 2025
Plastic Heart ايل اي ڊي ميڊيا آرٽ اسٿاپنا
SuKang You طرفان
ڪلائنٽ: SuKang You (Hongik University)
ڊجيٽل تنصيبون درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #169578 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Plastic Heart ايل اي ڊي ميڊيا آرٽ اسٿاپنا بابت
پلاسٽڪ هارٽ هڪ عوامي ايل اي ڊي ميڊيا آرٽ اسٿاپنا آهي، جيڪا پلاسٽڪ فضلي جي ڪري پيدا ٿيندڙ ماحولياتي بحران کي بصري طور تي پيش ڪري ٿي. هيءَ آرٽ ورڪ رنگين پلاسٽڪ ملبي مان ٺهيل هڪ دل جي شڪل اختيار ڪري ٿي، جيڪا هڪ جيئري عضوي وانگر مسلسل تال ۾ ڌڙڪي ٿي. ٽن طرفي بصري تصويرون تخليق ڪرڻ لاءِ جنريٽو آرٽيفيشل انٽيليجنس ۽ نيورل ريڊينس فيلڊ ٽيڪنالاجي استعمال ڪئي وئي، جن کي ڊجيٽل ڪمپوزيٽنگ ۽ موشن پوسٽ پروڊڪشن ذريعي وڌيڪ نکاريو ويو. وڏي پيماني تي عوامي ڊسپلي لاءِ هيءَ وڊيو چوڏهن اسڪرين فارميٽس ۾ تيار ڪئي وئي آهي. هيءَ دل ڪنهن انسان، ڪنهن حيوان يا ڌرتيءَ جي ٿي سگهي ٿي.
سڃاڻپ
A' Design Award برونز انعام بابت
Plastic Heart ايل اي ڊي ميڊيا آرٽ اسٿاپنا A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Plastic Heart ايل اي ڊي ميڊيا آرٽ اسٿاپنا کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Plastic Heart ايل اي ڊي ميڊيا آرٽ اسٿاپنا ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
- ماپ ۽ پيڪيجنگ
- Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
- ٽيگ
- Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
- پيداواري ٽيڪنالاجي
- Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
- ڊزائين چيلينج
- The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
- تحقيق
- Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
- الهام
- Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
- منصوبي جو عرصو
- Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
- عمل جو فلو
- Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
- تصوير ڪريڊٽ
- Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
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