Rodolpho Henrique طرفان Serasa Digital موبائل ايپ انتهائي معتبر 2025 A' Design Award لوهه انعام جو فاتح آهي موبائيل ٽيڪنالاجيز، ايپليڪيشنز ۽ سافٽويئر ڊيزائن مقابلي جي درجي ۾.
لوههموبائيل· 2025
Serasa Digital موبائل ايپ
Rodolpho Henrique طرفان
ڪلائنٽ: Serasa
موبائيل درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #169575 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Serasa Digital موبائل ايپ بابت
سراسا هڪ ڪريڊٽ رپورٽنگ ايجنسي آهي جيڪا هڪ بلين کان وڌيڪ ماڻهن لاءِ ڪريڊٽ اسڪور ڊيٽا گڏ ۽ مرتب ڪري ٿي. هن منصوبي جو مقصد موجوده B2B پليٽ فارم کي صارف جي ضرورتن تي مضبوط ڌيان ڏيڻ سان بحال ڪرڻ هو. پراڊڪٽ جي نقطي نظر کان، مقصد ڪسٽمر سپورٽ جي پڇا ڳاڇا کي گهٽائڻ ۽ تبديلي جي شرح کي وڌائڻ هو. بنيادي چئلينج B2B پليٽ فارم کي صارف-محور نقطي نظر سان ٻيهر تصور ڪرڻ هو، هڪ اهڙي صنعت ۾ جتي ڪريڊٽ سروسز ۾ اعتماد اڃا تائين وڏي پيماني تي قائم نه ٿيو آهي.
سڃاڻپ
A' Design Award لوهه انعام بابت
Serasa Digital موبائل ايپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Serasa Digital موبائل ايپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Serasa Digital موبائل ايپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
- ماپ ۽ پيڪيجنگ
- Mobile app is available for iOS and Android.
Desktop platform available for everyone. - ٽيگ
- platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
- پيداواري ٽيڪنالاجي
- We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects. - ڊزائين چيلينج
- Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
- تحقيق
- To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data - الهام
- Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
- منصوبي جو عرصو
- The projects started in January 2023 and finished in December 2023
- عمل جو فلو
- Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation. - ٽيم ميمبر
- Rodolpho Henrique
- تصوير ڪريڊٽ
- Rodolpho Henrique
اسپانسرڊ
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