Michael Holler and Deniz Kurtcepe طرفان Cathay Pacific اڏام دوران تفريحي نظام انتهائي معتبر 2025 A' Design Award سون انعام جو فاتح آهي انٽرفيس، تعامل ۽ صارف تجربو ڊيزائن مقابلي جي درجي ۾.
سونانٽرفيس· 2025
Cathay Pacific اڏام دوران تفريحي نظام
Michael Holler and Deniz Kurtcepe طرفان
ڪلائنٽ: Cathay Pacific Airways Limited
انٽرفيس درجي ۾ A' Design Award سون انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #169385 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Cathay Pacific اڏام دوران تفريحي نظام بابت
ڪيٿي پيسفڪ اِن فلائيٽ انٽرٽينمينٽ جهاز ۾ سوار مسافرن لاءِ هڪ ڊجيٽل انٽرفيس آهي. هي نظام 14 قسمن جي اسڪرينن سان ٺهڪي اچي ٿو ۽ ايئربس A350، بوئنگ 777 ۽ ايئربس A321 جهازن تي ڪم ڪري ٿو. اعليٰ ڪنٽراسٽ تناسب رسائي (Accessibility) کي سهڪار ڏئي ٿو. My Journey فيچر مسافرن کي پنهنجي سفر جي ٽائيم لائين کي ذاتي بڻائڻ جي سهولت ڏئي ٿو، ۽ 10,000 کان وڌيڪ ميڊيا مواد جي لائبريري فلمون، ٽيليويزن شو، پوڊڪاسٽ ۽ خريداري پيش ڪري ٿي. نيويگيشن ٽچ اسڪرين، هينڊ سيٽ يا سيٽ ڪنٽرولز ذريعي ممڪن آهي. Watch Together فيچر ٻين مسافرن سان گڏ هم وقت (Synchronised) پلي بيڪ جي اجازت ڏئي ٿو.
سڃاڻپ
A' Design Award سون انعام بابت
Cathay Pacific اڏام دوران تفريحي نظام A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Cathay Pacific اڏام دوران تفريحي نظام کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Cathay Pacific اڏام دوران تفريحي نظام شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
- ماپ ۽ پيڪيجنگ
- Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls - ٽيگ
- Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
- پيداواري ٽيڪنالاجي
- The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
- ڊزائين چيلينج
- The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
- تحقيق
- The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
- الهام
- The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
- منصوبي جو عرصو
- The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
- عمل جو فلو
- Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
- پيٽنٽ
- Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific - ٽيم ميمبر
- Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala - تصوير ڪريڊٽ
- Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023
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