Chungsheng Chen, Carol Sen and Enyang Chen طرفان Playgo ڪيمپر وين برانڊ آئيڊينٽٽي انتهائي معتبر 2025 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزگرافڪ· 2025
Playgo ڪيمپر وين برانڊ آئيڊينٽٽي
Chungsheng Chen, Carol Sen and Enyang Chen طرفان
ڪلائنٽ: Tainan University of Technology/Product Design Department
گرافڪ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #168831 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Playgo ڪيمپر وين برانڊ آئيڊينٽٽي بابت
پلي گو هڪ برانڊ آئيڊينٽٽي آهي، جيڪا ڪيمپر وين موڊيفڪيشن سروس لاءِ ٺاهي وئي آهي. پلي گو جو لوگو نارنگي ۽ ڪاري رنگ کي وکريل ٽائيپوگرافي سان گڏائي، ڳولا ۽ اعتبار جو تاثر پيدا ڪري ٿو. هيءَ آئيڊينٽٽي بزنس ڪارڊز، ٽوٽ بيگز، لفافن، ليٽرهيڊز، فولڊرز، گاڏين جي ڊيڪلز، ويب سائيٽ ۽ سوشل ميڊيا اڪائونٽس تي لاڳو ڪئي وئي آهي. گائيڊلائنز رنگن جي تناسب، اکرن جي وچ ۾ فاصلي ۽ لائين جي ٿلهائپ کي بيان ڪن ٿيون، ۽ لوگو جي گهٽ ۾ گهٽ ايپليڪيشن اوچائي 10 ملي ميٽر مقرر ڪئي وئي آهي. هيءَ آئيڊينٽٽي هڪ آن لائين قيمت جي بيان (quotation) سسٽم ۽ هڪ فزيڪل ڊسپلي ايريا جي به مدد ڪري ٿي، جيڪي استعمال ڪندڙن کي موڊيفڪيشن جا اختيار چونڊڻ ۾ سهوليت ڏين ٿا.
سڃاڻپ
A' Design Award برونز انعام بابت
Playgo ڪيمپر وين برانڊ آئيڊينٽٽي A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Playgo ڪيمپر وين برانڊ آئيڊينٽٽي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Playgo ڪيمپر وين برانڊ آئيڊينٽٽي ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- ماپ ۽ پيڪيجنگ
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- ٽيگ
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- پيداواري ٽيڪنالاجي
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- ڊزائين چيلينج
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - تحقيق
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - الهام
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- منصوبي جو عرصو
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- عمل جو فلو
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - پيٽنٽ
- acdesign associates International Co., Ltd.
- ٽيم ميمبر
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - تصوير ڪريڊٽ
- acdesign associates International Co., Ltd.
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