Mikayla Gao طرفان Pacific Aquarium ريبرانڊنگ

Mikayla Gao طرفان Pacific Aquarium ريبرانڊنگ انتهائي معتبر 2025 A' Design Award لوهه انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

لوههگرافڪ· 2025

Pacific Aquarium ريبرانڊنگ

Mikayla Gao طرفان

گرافڪ درجي ۾ A' Design Award لوهه انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #164272 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Pacific Aquarium ريبرانڊنگ بابت

ڏاکڻي ڪيليفورنيا جي سڀ کان وڏي ايڪويريم جي طور تي، پيسيفڪ ايڪويريم پيسيفڪ سمنڊ جي شاندار تنوع جي بهترين نمائندگي ڪري ٿي. ريبرانڊنگ واضحيت ۽ يادگيري کي بهتر بڻايو ۽ نالو آسان ڪري The Pacific Aquarium رکيو ويو. ڊيزائن ۾ وهندڙ شڪلون ۽ هڪ خاص فونٽ شامل آهن، جيڪي سمنڊ جي متحرڪ فطرت کي ظاهر ڪن ٿيون ۽ ايڪويريم جي رسائي، تعليم ۽ تحفظ جي مشن کي هڪ لچڪدار، مربوط بصري سڃاڻپ ذريعي مضبوط ڪن ٿيون.

سڃاڻپ

A' Design Award لوهه انعام بابت

Pacific Aquarium ريبرانڊنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Pacific Aquarium ريبرانڊنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Pacific Aquarium ريبرانڊنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
ماپ ۽ پيڪيجنگ: The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
ٽيگ: rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
پيداواري ٽيڪنالاجي: The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
ڊزائين چيلينج: The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
تحقيق: I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
الهام: The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
منصوبي جو عرصو: This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
عمل جو فلو: The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
ٽيم ميمبر: Mikayla Gao
تصوير ڪريڊٽ: Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.