China Resources Snow Breweries طرفان Ken14 بيئر پيڪيجنگ

China Resources Snow Breweries طرفان Ken14 بيئر پيڪيجنگ انتهائي معتبر 2025 A' Design Award چاندي انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

چانديپيڪيجنگ· 2025

Ken14 بيئر پيڪيجنگ

China Resources Snow Breweries طرفان

ڪلائنٽ: China Resources Snow Breweries

پيڪيجنگ درجي ۾ A' Design Award چاندي انعام فاتح

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سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

Ken14 بيئر پيڪيجنگ بابت

ڪين 14 هڪ پيڪيجنگ آهي جيڪا ملڪي جَوَ مان ٺهيل بيئر لاءِ تيار ڪئي وئي آهي. هي ڊيزائن هولنبوئر جي جَوَ جي ٻنين جي قدرتي منظر کي تجريدي انداز ۾ پيش ڪري ٿي، جنهن ۾ اڇا، سائا ۽ سونهري رنگ استعمال ڪيا ويا آهن ته جيئن جَوَ جي ٻوٽي کان پختگي تائين واڌ کي ياد ڏياري سگهجي. ترتيب ۽ لکت پراڻين چيني اخبارن جي انداز جي پيروي ڪن ٿا، جيڪو آسان پڙهڻ ۾ مدد ڪري ٿو. مواد ۾ استعمال ٿيل اَن مان ٺهيل بايو بنيادي چمڙي جو متبادل، هڪ نان ووون ڪپڙو، ٻيهر استعمال جوڳي ڪرافٽ پيپر بيگ ۽ هڪ بايوڊيگريڊيبل پيپر باڪس شامل آهن، جيڪي ماحول جي تحفظ جي حمايت لاءِ چونڊيا ويا آهن.

سڃاڻپ

A' Design Award چاندي انعام بابت

Ken14 بيئر پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Ken14 بيئر پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Ken14 بيئر پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
ماپ ۽ پيڪيجنگ: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
ٽيگ: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
پيداواري ٽيڪنالاجي: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
ڊزائين چيلينج: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
تحقيق: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
الهام: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
منصوبي جو عرصو: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
عمل جو فلو: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
ٽيم ميمبر: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu