Zhou Haiwen, Che Shilong and Guo Cheng طرفان Every Treasure Tells A Story بنيادي فنڪشن: اشتهاري باشعوري مهم

Zhou Haiwen, Che Shilong and Guo Cheng طرفان Every Treasure Tells A Story بنيادي فنڪشن: اشتهاري باشعوري مهم انتهائي معتبر 2024 A' Design Award لوهه انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

لوههگرافڪ· 2024

Every Treasure Tells A Story بنيادي فنڪشن: اشتهاري باشعوري مهم

Zhou Haiwen, Che Shilong and Guo Cheng طرفان

ڪلائنٽ: China Global Television Network Co., Ltd. Beijing, CN

گرافڪ درجي ۾ A' Design Award لوهه انعام فاتح

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A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Every Treasure Tells A Story بنيادي فنڪشن: اشتهاري باشعوري مهم بابت

ڪتاب جو متن: هر خزانو هڪ ڪهاڻي ٻڌائي ٿو، اها هڪ اشتهاري باشعوري مهم آهي، جيڪا هڪ مختصر دستاويزي فلم لاءِ ٺاهي وئي آهي، جيڪا چين جي سو قومي خزانن کي پيش ڪري ٿي. هر خزاني کي هڪ تارو سمجهي ڀيٽيو ويو آهي، ۽ برجن (تارن جي جھڳٽن) ذريعي وقت ۽ خلا جي وسعت کي ظاهر ڪيو ويو آهي. هر خزاني سان گڏ هڪ گفتگو وارو خانو (ڊائلاگ باڪس) پڻ جڙيل آهي. ڪجهه خانا گول آهن ته ڪجهه چورس، ۽ هر هڪ جو پنهنجو مخصوص ڪردار آهي. ڪتاب هن ڊزائن جو مکيه بصري موضوع بڻجن ٿا، جن ۾ چيني بانس جي پٽين، ڌاڳي سان ٻڌل جلدن، چمڙي جي وريل قلمي کِتن (پارچمينٽ اسڪرولز) ۽ سخت گَتي وارن ڪتابن جو حوالو ڏنو ويو آهي. اهو گرافڪ نمونو مختلف ثقافتن جي ناظرين کي انهن ڪهاڻين سمجهڻ ۾ مدد ڏئي ٿو.

سڃاڻپ

A' Design Award لوهه انعام بابت

Every Treasure Tells A Story بنيادي فنڪشن: اشتهاري باشعوري مهم A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Every Treasure Tells A Story بنيادي فنڪشن: اشتهاري باشعوري مهم کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Every Treasure Tells A Story بنيادي فنڪشن: اشتهاري باشعوري مهم جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
ماپ ۽ پيڪيجنگ: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
ٽيگ: Culture, China, Heritage, Creativity
پيداواري ٽيڪنالاجي: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
ڊزائين چيلينج: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
تحقيق: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
الهام: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
منصوبي جو عرصو: The project started in 2022 and is still in circulation worldwide.
عمل جو فلو: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
ٽيم ميمبر: Zhou Haiwen, Che Shilong, Guo Cheng
تصوير ڪريڊٽ: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng