Ye Zhang طرفان Joyful Garden Tour ايونٽ برانڊ ڊيزائن

Ye Zhang طرفان Joyful Garden Tour ايونٽ برانڊ ڊيزائن انتهائي معتبر 2024 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

برونزگرافڪ· 2024

Joyful Garden Tour ايونٽ برانڊ ڊيزائن

Ye Zhang طرفان

ڪلائنٽ: Beijing Jiaotong University

گرافڪ درجي ۾ A' Design Award برونز انعام فاتح

16,572

تصديق ٿيل ايوارڊ فاتح

ڊزائين #159119 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Joyful Garden Tour ايونٽ برانڊ ڊيزائن بابت

جوائيفل گارڊن ٽؤر هڪ ايونٽ برانڊ ڊيزائن آهي، جيڪو بيجنگ ۾ سمر پيلس ۽ اولڊ سمر پيلس ۾ منعقد ٿيل چيني نئين سال جي باغ پارٽي لاءِ ٺاهيو ويو آهي. ٻنهي باغن جي مشهور عمارتن جو اڀياس ڪري انهن کي واضح گرافڪ آئڪنز ۾ سادو ڪيو ويو. اهي آئڪنز 2024ع جي چيني زوڊيڪ جي ڊريگن موٽف سان گڏ ملايا ويا آهن. نيرو ۽ گلابي رنگ هڪ ڊگهي تاريخ مان نڪتل نئين جيوت ۽ توانائي جو اظهار ڪن ٿا. پوسٽرز، برائيچرز ۽ ڪارڊز موتي جي ڪاغذ تي ايمبوسنگ ۽ چاندي جي اسٽيمپنگ سان ڇپيل آهن. علامت (ايمبلم) ۾ روايتي چيني چاندي جي اينامل صنعتڪاري (سلور اينامل ڪرافٽ) استعمال ڪئي وئي آهي.

سڃاڻپ

A' Design Award برونز انعام بابت

Joyful Garden Tour ايونٽ برانڊ ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Joyful Garden Tour ايونٽ برانڊ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Joyful Garden Tour ايونٽ برانڊ ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
ماپ ۽ پيڪيجنگ: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
ٽيگ: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
پيداواري ٽيڪنالاجي: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
ڊزائين چيلينج: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
تحقيق: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
الهام: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
منصوبي جو عرصو: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
عمل جو فلو: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
پيٽنٽ: This work is all original images not copyrighted.
ٽيم ميمبر: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
تصوير ڪريڊٽ: This work is all original images not copyrighted.