Sxdesign طرفان Gua Gua Xing Qiu برانڊ سڃاڻپ انتهائي معتبر 2024 A' Design Award لوهه انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
لوههگرافڪ· 2024
Gua Gua Xing Qiu برانڊ سڃاڻپ
Sxdesign طرفان
ڪلائنٽ: Guangxi Welfare Lottery Issue Center
گرافڪ درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #155947 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Gua Gua Xing Qiu برانڊ سڃاڻپ بابت
گوا گوا سنگ چيو (Gua Gua Xing Qiu) هڪ برانڊ سڃاڻپ آهي، جو چين ۾ فوري اسکريچ آف لاٽري پروموشن سرگرمين لاءِ تخليق ڪيو ويو آهي. ورڊ مارڪ ۾ اسٽروڪس کي گھٽايو ويو آهي ۽ چيني اکرن جي بناوت کي ترتيب ڏنو ويو آهي، جيئن پڙهڻ جي صلاحيت برقرار رهي ۽ ويجھي کان ڏسڻ تي حيرت جو احساس پڻ ظاهر ٿئي. گرافڪس لوگو جي جيوميٽرڪ ٻولي جي پيروي ڪن ٿا ۽ لاٽري ٽڪيٽ جي اسکريچ ايريا کي هڪ خلاصي (ابسٽريڪٽ) انداز ۾ پيش ڪن ٿا. پرنٽنگ لاءِ ٻيهر ورهائجندڙ (ريسائيڪل جوڳا) مادن تي اعليٰ معيار جي ٽيڪنيڪ استعمال ڪيل آهي. مڪمل بصري نظام نوجوان کيڏاڙين لاءِ مزيدار اسکريچ آف دنيا جي تصوير پيش ڪري ٿو.
سڃاڻپ
A' Design Award لوهه انعام بابت
Gua Gua Xing Qiu برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Gua Gua Xing Qiu برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Gua Gua Xing Qiu برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
- ماپ ۽ پيڪيجنگ
- The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
- ٽيگ
- Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
- پيداواري ٽيڪنالاجي
- GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
- ڊزائين چيلينج
- For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
- تحقيق
- Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
- الهام
- To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
- منصوبي جو عرصو
- The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
- عمل جو فلو
- The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
- ٽيم ميمبر
- Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu
اسپانسرڊ
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