Tai Yuan Chiou and Chien Chun Feng طرفان Ride on the Right Track سوشل ميڊيا مهم انتهائي معتبر 2023 A' Design Award برونز انعام جو فاتح آهي اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزاشتهاربازي· 2023
Ride on the Right Track سوشل ميڊيا مهم
Tai Yuan Chiou and Chien Chun Feng طرفان
ڪلائنٽ: Momentum Bikes
اشتهاربازي درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #149139 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Ride on the Right Track سوشل ميڊيا مهم بابت
رائيڊ آن دي رائيٽ ٽريڪ هڪ سوشل ميڊيا مهم آهي، جيڪا هڪ سائيڪل برانڊ لاءِ پائيدار روزاني عادتن کي فروغ ڏيڻ لاءِ ٺاهي وئي آهي. هن مهم ۾ آرگينڪ اليسٽريشن، سائي رنگ جو پيلٽ، ٻوٽن کان متاثر تصويرون ۽ دوستاڻي پيغام رساني استعمال ڪئي وئي آهي ته جيئن پائيداري کي آسان ۽ قابلِ رسائي بڻايو وڃي. مواد ۾ انفوگرافڪ دلچسپ حقيقتون، انسٽاگرام ۽ فيس بوڪ لاءِ اسٽوري اسٽڪرز، هڪ لائيو اسٽريم تقريب ۽ هڪ سوشل ميڊيا فلٽر شامل آهن. ننڍڙن ۽ سادن عملن ذريعي وڌيڪ سائو ٽرانسپورٽ جي طريقن ۽ شهري زراعت کي هٿي ڏني وئي آهي. مقصد اهو آهي ته روزاني چونڊن مان هڪ گڏيل اثر پيدا ٿئي.
سڃاڻپ
A' Design Award برونز انعام بابت
Ride on the Right Track سوشل ميڊيا مهم A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Ride on the Right Track سوشل ميڊيا مهم کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Ride on the Right Track سوشل ميڊيا مهم ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- ماپ ۽ پيڪيجنگ
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- ٽيگ
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- پيداواري ٽيڪنالاجي
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- ڊزائين چيلينج
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- تحقيق
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- الهام
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- منصوبي جو عرصو
- The project started in April and ended in May 2022 in North America and Europe.
- عمل جو فلو
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- پيٽنٽ
- Copyrights belong to Momentum Bike, 2023.
- ٽيم ميمبر
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - تصوير ڪريڊٽ
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
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