Deborah Avila طرفان Black Beans Branding انتهائي معتبر 2023 A' Design Award چاندي انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
چانديگرافڪ· 2023
Black Beans Branding
Deborah Avila طرفان
ڪلائنٽ: Black Beans
گرافڪ درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #148476 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Black Beans Branding بابت
جڏهن ٻه انعام کٽڻ واري مارڪيٽنگ ايجنسين هڪ ۾ ضم ٿيڻ جو فيصلو ڪيو، بليڪ بينز کي ساو پولو ۾ بهترين ڊجيٽل مارڪيٽنگ پهچائڻ ۾ قوتن ۾ شامل ٿيڻ لاءِ ٺاهيو ويو. چيلنج هڪ سڃاڻپ ٺاهي رهيو هو جيڪو هڪ پريميئم، خوبصورت، جديد لوگو سان ملندو آهي جيڪو ڊجيٽل مارڪيٽ ۾ ان جي بلند پوزيشن کي ظاهر ڪري ٿو. لوگو جي منظوري سڌو سنئون ايجنسي جي ڊائريڪٽرن کان آئي، برانڊ کي فوري طور تي استعمال ۾ آڻيندي.
سڃاڻپ
A' Design Award چاندي انعام بابت
Black Beans Branding A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Black Beans Branding کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Black Beans Branding هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
- ماپ ۽ پيڪيجنگ
- The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
- ٽيگ
- Brand identity, Modern Design, Logo creation, Logo identity
- پيداواري ٽيڪنالاجي
- Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
- ڊزائين چيلينج
- Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
- تحقيق
- The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
- الهام
- Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
- منصوبي جو عرصو
- The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
- عمل جو فلو
- This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
- ٽيم ميمبر
- Art Director and Graphic Designer: Deborah Avila
- تصوير ڪريڊٽ
- Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing
اسپانسرڊ
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