Responsive Spaces and Michael Holzer طرفان Spot On انٽرايڪٽو لائٽ جي انسٽاليشن انتهائي معتبر 2023 A' Design Award سون انعام جو فاتح آهي تنصيب ڊيزائن مقابلي جي درجي ۾.
سونتنصيب· 2023
Spot On انٽرايڪٽو لائٽ جي انسٽاليشن
Responsive Spaces and Michael Holzer طرفان
ڪلائنٽ: Creative Region / City of Linz
تنصيب درجي ۾ A' Design Award سون انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #144465 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Spot On انٽرايڪٽو لائٽ جي انسٽاليشن بابت
خالي دڪان جون ونڊوز بورنگ آهن. خاص طور تي Covid-19 جي وبائي مرض جي ڪري خالي دڪان جون ونڊوز لنز جي شهر لاءِ اڃا به وڌيڪ ضروري معاملو بڻجي ويون. پر خاص طور تي، سڄي شهر ۾ وڏين جڳهن ۾، اهي جڳهون پڻ غير استعمال ٿيل پيشڪش وارا علائقا آهن، جن کي ان دوران سٺي استعمال ۾ آڻي سگهجي ٿو. تنهن ڪري هي منفرد دڪان ونڊو جي انسٽاليشن ۽ "اسپاٽ آن" جو تصور. ان جي پويان ترقي ڪئي وئي. انٽرايڪٽو لائٽ تنصيب خالي ونڊوز کي پرجوش ۽ غير معمولي فن ۾ تبديل ڪري ٿي، جڏهن ته مقامي ڪاروبار کي هڪ قيمتي عارضي اسٽيج پڻ پيش ڪري ٿو. اسان. پيار. لينز.
سڃاڻپ
A' Design Award سون انعام بابت
Spot On انٽرايڪٽو لائٽ جي انسٽاليشن A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Spot On انٽرايڪٽو لائٽ جي انسٽاليشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Spot On انٽرايڪٽو لائٽ جي انسٽاليشن شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- ماپ ۽ پيڪيجنگ
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- ٽيگ
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- پيداواري ٽيڪنالاجي
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - ڊزائين چيلينج
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- تحقيق
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- الهام
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - منصوبي جو عرصو
- Since August 2021 in Linz
- عمل جو فلو
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- ٽيم ميمبر
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - تصوير ڪريڊٽ
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
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