Jingzhang Xiao and Dongyan Ruan طرفان Sky Blue الڪوحلي مشروب جي پيڪيجنگ انتهائي معتبر 2023 A' Design Award لوهه انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
لوههپيڪيجنگ· 2023
Sky Blue الڪوحلي مشروب جي پيڪيجنگ
Jingzhang Xiao and Dongyan Ruan طرفان
ڪلائنٽ: Jiangsu Yanghe Distillery Co., Ltd
پيڪيجنگ درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #142367 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Sky Blue الڪوحلي مشروب جي پيڪيجنگ بابت
اسڪاءِ بلو هڪ چيني شراب لاءِ پيڪيجنگ ڊزائين آهي. بوتل جي شڪل فبوناسي اسپائرل تي ٻڌل هڪ نرم ۽ سليس ترتيب رکي ٿي، جيڪا متوازن تناسب ڏئي ٿي ۽ بوتل کي پڪڙڻ ۽ کولڻ ۾ آسان بڻائي ٿي. ڪئپ کي اک جي شڪل ڏني وئي آهي، جيڪا پراڊڪٽ جي علامت طور استعمال ٿئي ٿي. هڪ ماحول دوست گليزنگ عمل شيشي کي هڪ نفيس ۽ نرم مٿاڇرو ڏئي ٿو ۽ ماحول کي نقصان گھٽائي ٿو. نيرو رنگ آرورا جي ياد ڏياري ٿو. باڪس ۾ پنج-ھڪ-۾ جوڙجڪ استعمال ڪئي وئي آهي، جيڪا نقلي مال کان بچاءَ کي مضبوط بڻائي ٿي.
سڃاڻپ
A' Design Award لوهه انعام بابت
Sky Blue الڪوحلي مشروب جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Sky Blue الڪوحلي مشروب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Sky Blue الڪوحلي مشروب جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
- ماپ ۽ پيڪيجنگ
- 145mm x 108mm x 320mm
- ٽيگ
- crafts, Baijiu, spirit, packaging, art
- پيداواري ٽيڪنالاجي
- Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil - ڊزائين چيلينج
- The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
- تحقيق
- Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
- الهام
- Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
- منصوبي جو عرصو
- 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - عمل جو فلو
- 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun. - ٽيم ميمبر
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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