Sber طرفان SberPay مکيه فنڪشن: ادائيگي ايپليڪيشن انتهائي معتبر 2022 A' Design Award چاندي انعام جو فاتح آهي موبائيل ٽيڪنالاجيز، ايپليڪيشنز ۽ سافٽويئر ڊيزائن مقابلي جي درجي ۾.
چانديموبائيل· 2022
SberPay مکيه فنڪشن: ادائيگي ايپليڪيشن
Sber طرفان
ڪلائنٽ: Sber
موبائيل درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #137184 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
SberPay مکيه فنڪشن: ادائيگي ايپليڪيشن بابت
SberPay آنلائن ۽ ان-ايپ خريداري لاءِ هڪ ادائيگي ايپليڪيشن آهي. ادائيگيون SberBank Online ايپليڪيشن ذريعي مڪمل ٿينديون آهن، تنهنڪري ڪارڊ ڊيٽا دڪانن يا شراڪت دارن ڏانهن منتقل نه ٿيندي آهي. هر ادائيگي کان اڳ ڪارڊ جو بيلنس ڏسي سگهجي ٿو. هڪ-ڀيرو ادائيگيون، بار بار ٿيندڙ ادائيگيون ۽ سبسڪرپشن جي حمايت ٿيل آهي، ۽ بعد ۾ استعمال لاءِ لامحدود تعداد ۾ ڪارڊ ڳنڍي سگهجن ٿا. بصري ٻولي سادي آهي ۽ ٽائپوگرافي، هڪ بٽڻ ۽ هڪ گرئڊيئنٽ تي ٻڌل آهي. مقصد اهو هو ته ڪارڊ جي تفصيلن داخل ڪرڻ جي ضرورت کي ختم ڪجي ۽ ادائيگي کي تيز ۽ محفوظ بڻايو وڃي.
سڃاڻپ
A' Design Award چاندي انعام بابت
SberPay مکيه فنڪشن: ادائيگي ايپليڪيشن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. SberPay مکيه فنڪشن: ادائيگي ايپليڪيشن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. SberPay مکيه فنڪشن: ادائيگي ايپليڪيشن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements. - ماپ ۽ پيڪيجنگ
- Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
- ٽيگ
- innovation, payments, pay, acquiring, internetacquiring
- پيداواري ٽيڪنالاجي
- The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
- ڊزائين چيلينج
- It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved. - تحقيق
- Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication. - الهام
- The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
- منصوبي جو عرصو
- The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
- عمل جو فلو
- One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created. - پيٽنٽ
- Sberbank
- ٽيم ميمبر
- Daria Prokuda
Shishki Collective
اسپانسرڊ
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