Gravity Design and Arcelik طرفان Environment Day ونڊو ڊسپلے انتهائي معتبر 2022 A' Design Award لوهه انعام جو فاتح آهي پائيدار پراڊڪٽس، منصوبا ۽ سائي ڊيزائن مقابلي جي درجي ۾.
لوههپائيدار پراڊڪٽ· 2022
Environment Day ونڊو ڊسپلے
Gravity Design and Arcelik طرفان
ڪلائنٽ: Arçelik
پائيدار پراڊڪٽ درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #135652 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Environment Day ونڊو ڊسپلے بابت
ماحولياتي ڏينهن استنبول جي هڪ دڪان لاءِ تيار ڪيل ريٽيل ونڊو ڊسپلے آهي. ھِن ڊسپلے ۾ هٿ سان ٺاهيل سُڪل زمين واري ڀِت شامل آهي، جيڪا رستي تان گزرندڙ ماڻهن جي توجهه ڇِڪائيندي آهي. ھِن خيال جو جنم خشڪ سالي ۽ زمين تي قدرتي وسيلن جي گھٽجڻ مان ٿيو. هڪ سرسبز ميدان اهڙي نموني ٺاهيو ويو جو اهو سُڪل زمين مان ڦُٽي نڪري، اِهو ظاهر ڪندي ته نئين سر جيوت اڃا به ممڪن آهي. سُڪل زمين MDF پليٽن تي مِٽي لاءِ ٺاهي وئي، جيڪا هڪ هفتي تائين سج ۾ سُڪائي وئي ته جيئن اُن جي مٿاڇري تي چير پئجي وڃن. سرسبز حصا مَاس (moss) مان ٺاهيا ويا آهن، ۽ اکرَ ڪاٺ مان ڪاٽيا ويا آهن. ڊسپلے جو تقريباً 98 سيڪڙو حصو پائيدار ۽ نامياتي مواد مان تيار ڪيو ويو آهي.
سڃاڻپ
A' Design Award لوهه انعام بابت
Environment Day ونڊو ڊسپلے A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Environment Day ونڊو ڊسپلے کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Environment Day ونڊو ڊسپلے جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- ماپ ۽ پيڪيجنگ
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - ٽيگ
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- پيداواري ٽيڪنالاجي
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- ڊزائين چيلينج
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- الهام
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- منصوبي جو عرصو
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- عمل جو فلو
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- ٽيم ميمبر
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - تصوير ڪريڊٽ
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
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