Marco Ventrice طرفان Loacker Rebrand کاڌي جي پيڪيجنگ

Marco Ventrice طرفان Loacker Rebrand کاڌي جي پيڪيجنگ انتهائي معتبر 2022 A' Design Award چاندي انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

چانديپيڪيجنگ· 2022

Loacker Rebrand کاڌي جي پيڪيجنگ

Marco Ventrice طرفان

ڪلائنٽ: Spider

پيڪيجنگ درجي ۾ A' Design Award چاندي انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #127989 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

Loacker Rebrand کاڌي جي پيڪيجنگ بابت

لوئاڪر ريبرانڊ هڪ پيڪيجنگ ۽ برانڊ سڃاڻپ وارو سرشتو آهي، جيڪو ويفرز ۽ چاڪليٽ جي شين لاءِ مشهور هڪ تاريخي کاڌي جي ڪمپني لاءِ ٺاهيو ويو آهي. لوگو هڪ نشان (ڪوٽ آف آرمس) جي صورت اختيار ڪري ٿو، جنهن ۾ ماؤنٽ شيليار شامل آهي، جيڪو خانداني نالي، پاڙن ۽ چوڌاري فطرت جو حوالو آهي. هر پروڊڪٽ فيملي کي ترڪيب ۽ اجزاءَ جي واضح وضاحت سان پيش ڪيو ويو آهي. پيڪيجنگ جي عنصرن جي درجه بندي وري نئين سر بيان ڪئي وئي آهي ۽ پروڊڪٽ جون تصويرون حقيقي آهن. هر پيڪ جي پٺيان هڪ ڪوڊ برانڊ ۽ شئي بابت وڌيڪ معلومات سان ڳنڍي ٿو.

سڃاڻپ

A' Design Award چاندي انعام بابت

Loacker Rebrand کاڌي جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Loacker Rebrand کاڌي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Loacker Rebrand کاڌي جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
ماپ ۽ پيڪيجنگ: different sizes
ٽيگ: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
پيداواري ٽيڪنالاجي: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
ڊزائين چيلينج: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
تحقيق: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
الهام: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
منصوبي جو عرصو: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
عمل جو فلو: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
ٽيم ميمبر: Spider Adv, Loacker Team
تصوير ڪريڊٽ: All food images were realized featuring studio PiùLuce.