Jin Zhang طرفان Xiaoxiancao چانهه جو ٿيلهو

Jin Zhang طرفان Xiaoxiancao چانهه جو ٿيلهو انتهائي معتبر 2022 A' Design Award برونز انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

برونزپيڪيجنگ· 2022

Xiaoxiancao چانهه جو ٿيلهو

Jin Zhang طرفان

ڪلائنٽ: Xiao xian cao

پيڪيجنگ درجي ۾ A' Design Award برونز انعام فاتح

13,959

تصديق ٿيل ايوارڊ فاتح

ڊزائين #126463 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Xiaoxiancao چانهه جو ٿيلهو بابت

چانهه جي ٿلهن جي اصليت جي مطالعي ذريعي، ڊزائنر تانگ خاندان جي ڪهاڻي کي طئي ڪيو، ۽ چانهه پيئڻ کي آستين سان وات کي ڍڪڻ جي بنيادي بصري اظهار جي طور تي ورتو ته جيئن وڌيڪ ماڻهن کي وڌيڪ دلچسپ انداز ۾ چانهه کي ڄاڻڻ ۽ پيار ڪرڻ لاء. پوئتي تي، سمجھڻ ۾ آسان "چانهه" درجي کي پهچائڻ ۽ معيار جي احساس کي وڌائڻ لاء استعمال ڪيو ويندو آهي. ننڍي چانهه جو ٿيلهو ايلومينيم ورق وارو ٿيلهو استعمال ڪري ٿو آزاد ننڍڙي پيڪيج سان، جيڪو صارفين کي کڻڻ ۽ پيئڻ لاءِ آسان آهي.

سڃاڻپ

A' Design Award برونز انعام بابت

Xiaoxiancao چانهه جو ٿيلهو A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Xiaoxiancao چانهه جو ٿيلهو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Xiaoxiancao چانهه جو ٿيلهو ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
ماپ ۽ پيڪيجنگ: Box size285mm*100mm*35mmPackage content3g*10
ٽيگ: Tea bag, Tang Dynasty, tea, China, packaging, illustration
پيداواري ٽيڪنالاجي: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
ڊزائين چيلينج: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
تحقيق: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
الهام: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
منصوبي جو عرصو: It will be designed in August 2020 and put on the market in September 2020
عمل جو فلو: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
ٽيم ميمبر: Designer:Jin Zhang