Yi-Jen Tu طرفان Underforest: Select بنيادي ڪارڪردگي: برانڊ سڃاڻپ انتهائي معتبر 2021 A' Design Award چاندي انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
چانديگرافڪ· 2021
Underforest: Select بنيادي ڪارڪردگي: برانڊ سڃاڻپ
Yi-Jen Tu طرفان
ڪلائنٽ: Chiayi Forest District Office - Forestry Bureau
گرافڪ درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #121055 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Underforest: Select بنيادي ڪارڪردگي: برانڊ سڃاڻپ بابت
Underforest: Select ھڪ برانڊ سڃاڻپ آھي جيڪا تائيوان ۾ ٻيلي ھيٺان معيشت جي پيداوارن لاءِ ٺاھي وئي آھي. لوگو چار ٻيلي-سائي رنگ جي مثلثن مان ٺھيل آھي جيڪي ٻيلي لاءِ چيني اکر جي نمائندگي ڪن ٿيون ۽ جنگل سان گڏ رھڻ جي خيال جو اظهار ڪن ٿيون. ٻيلي-سائو رنگ قدرتي وسيلن جي علامت آھي، جڏھن ته مَٽ گولڊ معاشي صلاحيت جي علامت آھي. پيڪيجنگ ۾ ڪاٺ جي ويجھو ھڪ ساخت لاءِ سِمِلي پيپر استعمال ڪيو ويو آھي ۽ ان کي مَٽ گولڊ ھاٽ فوائل اسٽيمپنگ سان مڪمل ڪيو ويو آھي. تصويري انضمام ۽ گڏيل پيڪيجنگ معيار مادي جي خرچن کي گھٽائين ٿا ۽ مقامي ٻيلي وارن جي مدد ڪن ٿا.
سڃاڻپ
A' Design Award چاندي انعام بابت
Underforest: Select بنيادي ڪارڪردگي: برانڊ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Underforest: Select بنيادي ڪارڪردگي: برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Underforest: Select بنيادي ڪارڪردگي: برانڊ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
- ماپ ۽ پيڪيجنگ
- UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
- ٽيگ
- #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
- پيداواري ٽيڪنالاجي
- The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
- ڊزائين چيلينج
- The concept of "UNDERFOREST:SELECT" integrates three conditions:
A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits - تحقيق
- The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
- الهام
- For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
- منصوبي جو عرصو
- The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
- عمل جو فلو
- Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
- ٽيم ميمبر
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO
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