Anja Zambelli Colak طرفان Quix برانڊ سڃاڻپ

Anja Zambelli Colak طرفان Quix برانڊ سڃاڻپ انتهائي معتبر 2021 A' Design Award چاندي انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

چانديگرافڪ· 2021

Quix برانڊ سڃاڻپ

Anja Zambelli Colak طرفان

ڪلائنٽ: Zambelli Brand Design

گرافڪ درجي ۾ A' Design Award چاندي انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #120357 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

Quix برانڊ سڃاڻپ بابت

ڪوئڪس هڪ برانڊ سڃاڻپ آهي جيڪا خودڪار وينڊنگ مشينن لاءِ ٺاهي وئي آهي، جيڪي گرم ۽ ٿڌا مشروبات ۽ ناشتا پيش ڪن ٿيون. هيءَ سڃاڻپ اطالوي ثقافت مان کنيل رنگ، بناوتون ۽ شڪليون استعمال ڪري ٿي، جيڪا اطالوي ڊيزائن جي سونهري دور کي خراج تحسين پيش ڪري ٿي. هڪ ٿورو پراڻي طرز جو ڪشش ڊولچي ويٽا وارن سالن کي ياد ڏياري ٿو ۽ اطالوي ڪافي ثقافت کي جاڳائي ٿو. ڪافي جا ڪپ ۽ پوسٽر آفسيٽ ٽيڪنالاجي سان CMYK رنگن ۾ ڇپيا ويا آهن، جڏهن ته وينڊنگ مشينون ڇپيل فائلن سان برانڊ ٿيل آهن. هي ڊيزائن هڪ تڪڙي ڪافي وقفي کي هڪ پرسڪون بصري تجربي ۾ بدلائي ٿي.

سڃاڻپ

A' Design Award چاندي انعام بابت

Quix برانڊ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Quix برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Quix برانڊ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
ماپ ۽ پيڪيجنگ: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
ٽيگ: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
پيداواري ٽيڪنالاجي: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
ڊزائين چيلينج: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
تحقيق: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
الهام: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
منصوبي جو عرصو: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
عمل جو فلو: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.