Sunhwa Lee and Wenyuan Chen طرفان Constellation لائيٽر جي پيڪنگنگ انتهائي معتبر 2021 A' Design Award سون انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
سونپيڪيجنگ· 2021
Constellation لائيٽر جي پيڪنگنگ
Sunhwa Lee and Wenyuan Chen طرفان
ڪلائنٽ: Zippo (China) Outdoor Products Co., Ltd.
پيڪيجنگ درجي ۾ A' Design Award سون انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #119120 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Constellation لائيٽر جي پيڪنگنگ بابت
ڪانسٽيليشن (Constellation) گڏ ڪرڻ جوڳن لائيٽرن لاءِ هڪ محدود ايڊيشن پيڪيجنگ ڊيزائن آهي. هي پيڪيجنگ پنهنجي مٿاڇري تي ننڍڙن نقطن ذريعي روشن ٿئي ٿي، ۽ روشنيون هڪ هڪ ڪري ٻاري سگهجن ٿيون جيڪي مختلف برجن (زوڊيئڪ نشانين) جي شڪل ٺاهين ٿيون. اثر جي پڄاڻي تي، روشنيون آهستي آهستي جھڪيون ۽ تيز ٿينديون رهن ٿيون. روشنيءَ جو هي اثر USB ڪيبل ذريعي چارج ٿي سگهي ٿو ۽ مڪمل چارج ٿيڻ تي ٻارهن ڪلاڪ هلي ٿو. لائيٽر مقناطيسن ذريعي اندرين پيڪيجنگ سان جڙيل رهن ٿا، تنهنڪري دٻي کي نمائش (ڊسپلي) طور پڻ استعمال ڪري سگهجي ٿو. پٺيان هڪ لڪيل ٽڪنڊي پٽي کلي ٿي جيڪا پيڪيجنگ کي سڌو بيهارڻ ۾ مدد ڪري ٿي. ڪاغذ بنيادي طور استعمال ٿيل مواد آهي.
سڃاڻپ
A' Design Award سون انعام بابت
Constellation لائيٽر جي پيڪنگنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Constellation لائيٽر جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Constellation لائيٽر جي پيڪنگنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- ماپ ۽ پيڪيجنگ
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - ٽيگ
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- پيداواري ٽيڪنالاجي
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- ڊزائين چيلينج
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- تحقيق
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - الهام
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - منصوبي جو عرصو
- The project started in April 2020 and launched in February 2021 in China.
- عمل جو فلو
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- پيٽنٽ
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - ٽيم ميمبر
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - تصوير ڪريڊٽ
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
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